Island FM Dominates Guernsey Radio with Record-Breaking Listener Growth

Spread the love

Island FM: Dominating Guernsey’s Radio Waves with Local Flavor

In an era of digital streaming and global media, Island FM has demonstrated remarkable resilience, solidifying its position as Guernsey’s premier radio station, according to the latest RAJAR quarterly report.

Listener Growth and Market Impact

The numbers tell a compelling story of listener loyalty and engagement. With 29,000 weekly listeners and a commanding 39.1% market share, Island FM Reports Growth in Listener Numbers has not just maintained its audience but significantly expanded its reach. The station’s average listening time of 13.5 hours per week represents a substantial 59% year-on-year growth, signaling a deeper connection with its audience.

Commitment to Local Content

“Our success is rooted in understanding our community,” says James Keen, Managing Director of Tindle Radio CI. This philosophy appears to be more than corporate rhetoric, with the station’s recent studio move to St Peter Port seemingly reinforcing its local commitment.

Challenges in a Changing Media Landscape

However, the landscape isn’t without challenges. The rise of digital platforms and changing media consumption habits could pose future risks. Yet, Island FM’s strategy of prioritizing local content seems to be an effective counterpoint to these trends.

Regional Media Strength

The broader context is equally interesting. Tindle Radio’s Channel Islands stations collectively reaching 78,500 weekly listeners suggests a robust regional media ecosystem, with Island FM leading the charge.